I swear to tell the truth, the whole truth and nothing but the truth

Absolute truth

– — –

Therefore if a client chooses a particular drill model because “it is beautiful”, we should not comment that drills are meant to be useful instead of beautiful: who are we to judge their reasons and sense of aesthetics?

– — –

Free to choose

During sale transactions successful salespeople should offer their knowledge — not their judgments or personal opinions — in order to encourage their clients’ ability to choose autonomously.

Sincere and winning

Becoming aware of our behaviour and of its possible side effects can help us develop a sincere and effective style.

Whether this behaviour is ethical or not does not depend on the act of trying to influence someone else; it lies in how we do it, more or less selfishly.

--

--

--

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Outsourcing Content: What’s the Big Deal?

Doppelganger Brand Image that gave us some closure

Top 10 Reasons Why Your Facebook Campaigns are Failing

How to Reduce Marketing Bloat with Basic Data Science Techniques

Landon Eckles of Clean Juice: Five Things You Need To Build A Trusted And Beloved Brand

How to Know When to Communicate During Times of Crisis

6 Tips For Building Your Marketing Career

Everything you are doing wrong with your digital marketing ad campaigns ?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Alberto Aleo & Alice Alessandri

Alberto Aleo & Alice Alessandri

More from Medium

Looking for early career guidance? We got you covered.

Are Human inherently evil? Probably yes and here’s why! Backed up by scientific evidence

I Want to be Popular, and other life lessons from Mika