One of the first corporate jobs I did, as a newly hired employee in the trade marketing department of a well-known motor vehicle manufacturer, was to analyse what our salespeople carried in their suitcases during their business trips, i.e. which materials they actually used to promote products and services. My…

by Luca Giorgetti Differently from the past, nowadays we have the possibility of “wearing” a job that fits perfectly with our true nature. For this reason one of my objectives is to bring the enneagram into businesses. I used the expression “wearing a job” because we must never forget that…

“I’ve told you 10 times, how come you don’t understand?” You must have asked yourself the same question, and probably concluded that…“…it’s their fault if they don’t understand”. Communicating effectively is certainly an act of will which implies an exchange of information between two or more speakers, who all play…

We all receive and write a growing number of e-mails. This method of communication is really dominant at this point; our in-boxes overflow with messages of all sorts, some important, others eliminated without even being opened. If there’s not much we can do when we are recipients, we can, however…

Most people have entered 2021 with enormous expectations, as if — after such a hard and complicated 2020 — success in the next twelve months is “due to us”. Nobody has a crystal ball to predict what will happen or a magic wand to transform events for the better; however…

One of the most complex aspects of market strategy is managing competitive relationships. The relationship with “rivals” always feels harsh, especially when the very survival of our business seems to depend on the outcome of this “fight”. But is it really so? Does opening a window to competitors always mean…

In the world of business we are increasingly hearing about empathy: communicating empathically, making products and services empathic, being empathic with customers and so on. But what does empathy really mean, and how can we develop it in a professional context? In this article we will try and find an…

The English version of our book Business in Love has been available in all countries for a few weeks now, with a very charming title: Engaging the Heart in Business: A Revolutionary Market Approach Based On Love (in Italian “Metti il cuore nel lavoro: un approccio rivoluzionario al mercato basato…

While walking in the streets of Milan we came across an advertising poster of a well-known tailoring company, which said “A gentleman knows the value of time”. This expression made us think about an important issue: the value of punctuality. This healthy but often neglected habit, which Calvino described as…